Apple Released New iPhone X ad ‘Unleash' Highlighting A11 Bionic Chip

Apple has released a new ad Published to Apple's YouTube channel on Wednesday.

Apple is calling the new ad ‘Unleash,’ touting that the iPhone X allows you to “unleash a more powerful you” thanks to the A11 Bionic chip inside.


The ad shows a man walking down the street playing iOS multiplayer online battle arena game Vainglory. a game that takes advantage of the A11 Bionic chip and Apple’s Metal API to offer console-quality graphics and fast-action gameplay.

Today’s ad is just the latest in Apple’s iPhone X marketing push. Earlier this month, the company showcased the device’s Face ID functionality in a humorous game show-themed ad.

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